Bowhead

The list that builds itself and tells you what it costs to ignore it.

Bowhead reads your calendar, your contacts, the letters you photograph and the messages you share to it, finds the things that carry a real penalty if they slip, and puts the expensive one at the top. Built for people who don't respond to "important" but do respond to "£60 more on Thursday".

UK first. iPhone and Android. Free to start.

Council tax first. £60 on Thursday.
09:41●●●
£214
under water this week
3
people waiting
Tap the circles. This is the app.
Pay council tax+£60Lands in 41 hours · then the full year
Book anniversary dinnerSatNothing booked yet
File self assessment+£100Fixed penalty Monday
Reply to Sam2 daysWaiting on the quote
Cancel gym membership£54/moNo visits in three months
Rebook dentist8 wksRecall lapses next week
4 submerged

Every task has a price. Bowhead sorts by it.

It builds the list

Connect your calendar and contacts, photograph a letter, share a message from any app. The list fills without you typing. You correct, you don't create.

It ranks by what it costs

A bill with a late fee outranks a bill without one. A birthday outranks a parcel return. Money on the odd rows, people on the even rows, the expensive one always first.

It tells you why

Tap any row: where it came from, what happens if you don't, and which item it beat. Nothing is ranked by a mystery score.

It gives something back

Beat the tide and it tells you what you kept. "£60 stays yours." No streaks, nothing to lose, and a small whale who is never disappointed in you.

What it reads at launch

  • Calendar free slots, deadlines, anniversaries
  • Contacts birthdays
  • Photographed letters bills, council, NHS, fines
  • Shared messages WhatsApp, SMS, email, anything
  • Your car MOT and tax dates from DVLA

What it never does

  • Ask for a card to start free, no card
  • Read your messages behind your back share-in only
  • Move money read-only, always
  • Keep the photo deleted after reading
  • Punish you no streaks, no guilt
  • Show you a budget it's a list, not a spreadsheet

Join the waitlist

Free at launch, UK first. We'll ask you one thing so we build the right connection next.

Which would you connect first?

One email when it's ready, then a few notes a year about what we're building. Unsubscribing deletes your details, not just mutes them.

You're on the list.
Check your inbox for one email from us.